Social

CFA Society awards Reckitt Benckiser for the ‘Best Gender Practices

 

KARACHI: Reckitt Benckiser’s ‘DARE’ platform with its powerful gender diversity and women empowerment initiatives,led it to winning the ‘Best Gender Practices’ award,at the CFA Society’s 14th annual ceremony on August 30th at Pearl Continental, Karachi. ‘DARE’ is definitely a winner as it focuseson various purpose driven themes that aim to transformwomen into more daring individuals byempowering them through both external and internal organisational practices.

With a vision to achieve that, RB Pakistan launched ‘DARE’ as a platform to Develop, Attract, Retain and Engage talented women. As part of the internal empowerment series, ‘lean in’ circles were introduced, revolving around key themes such as, Not Afraid, Breaking Stereotypes, Sexual Harassment Training, Bold for Change and Lean In Together – the ‘He for She’ Campaign.  These Lean in circles served as a networking opportunity for women with the purpose to support each other and learn from one another. With each lean in circle having a different take on things, this exercise proved to be a rather innovative and interesting one asin some cases, especially for lean in together, ‘He-She’ campaign – where females dared their male colleagues to perform the actions that were generally considered stereotypical for women to do. Hence creating awareness among men about the dual careers that women have to manage and the things they take for granted.

Along with this, RB also launched a mentorship program that focused upon women in senior positions supporting talented women to overcome hurdles to progress.The themes for mentoring meetings involved having powerful conversations, networking, balancing responsibilities, dealing with changed perception, dual careers, work-life balance, child care, building relationships with key people and many more, making it easier for women to be better equipped with what’s expected of them. To ensure that women feel welcomed and not out of place after coming back from long maternity leaves, part of this program was also having policies that help these women get back in the game and allow them to occasionally work from home so they can balance work and home, in a manner most suitable for them.

Last but certainly not the least, under the DARE umbrella, DARE Academy was also launched,a platform that expands the folds of DARE to the external community by targeting young girls who are talented and ambitious but lack the opportunities to grow.

DARE is a Reckitt Benckiser initiative to encourage more and more women to step into the workforce and by getting recognized on many platforms, it can serve as a best practice for many organizations to follow.

 

 

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Celebrities · Entertainment

IPPA Awards 2017 London was a star studded affair !

International Pakistan Pretige Awards IPPA 2017 was a star galore at London’s Hilton, with those dapper looks the men were seen in black and our very talented female artists took the event by storm flaunting their white gowns from the red carpet to the ceremony. IPPA is the first ever award ceremony to acknowledge Pakistan’s Film, Music, TV, Fashion and the Sports industry.

IPPA 2017 brought the bigwigs of our entertainment industry under one roof for the first ever IPPA Awards and how can we not expect it to be grand one, the ceremony was opened by Yasir Hussain and Adnan Siddiqui and the duo totally nailed it.

The event then progressed with the awards and some power packed performances to watch out for.

Let’s have a look at the winners for the evening :

Best Model 

Neha Ahmed has already stole our hearts for her amazing work hence the much deserved award for best model .

Best Designer Couture 

Faraz Manan bagged the award for best designer couture and we are already impressed with his alluring couture collections, from dull to bright, he has it all.

Best Designer Lawn 

Perfect combination of colors and exquisite embroideries are what Asim Jofa is known for, the designer won the award for best designer lawn and we are not surprised.

Best Supporting Actor 

We use to hate Mikaeil for what he does to Mannu, but Gohar you surely deserve this boy!

Humble, Honoured and respect 🙏🏻 #MannMayal #IPPA2017 #London #Meekail #GoharRasheed

A post shared by GOHAR RASHEED (@goharrasheed) on

Best Actress 

Aisha khan’s fans hold your heart as she brings home the best actress award for Noor e Zindagi !

Thank you to all my amazing fans who voted!!! #ippawards #bestactress2016 #noorezindagi #aishakhan

A post shared by aishakhanofficial (Aisha khan) (@aisharaokhanofficial) on

Best Actor 

Ahsan Khan has all our heart for this one, this is surely a win win for you!

Best Director 

It wasn’t possible without this Man’s enthusiasm and hardwork, Ehtishamuddin won best director for Udaari, (Our favourite ).

Best Drama 

Udari with its strong storyline, concept and never forgetting OST wins best drama. Bagging 4 awards altogether this seems to be the year for Udaari!

Style Icon Male 

The man who steals the show everythime with his simple yet stylish looks, our heart is for you ! Congrats on winning this one Hamza, much deserved.

Style Icon Female

From bold colors to pastels, she rock every look as recently seen in Pepsi Battle of the bands ! Style icon female goes to Ayesha Omer.

Bae looks a stunner at the #ippa awards 😘😘😘 @ayesha.m.omar

A post shared by Ayesha Omar (@ayeshha.m.omar) on

Star Of The Year Male 

The Dillagi star Humayun Saeed won the star of the year male and we are so excited !

Star Of The Year Female

The Lux girl Mawra bagged star of the year female.

Jodi Award – Drama 

Giving us couple goals everytime, this DUO wins for their onscreen chemistry in Udaari. and just how beautiful these love birds are looking ! ❤

Outstanding achievement by a pakistani actor on a global platform – Male

Adnan Siddiqui has got us amazed with his flute playing skills and now winning an outstanding achievement award is surely another success for him. From acting to his flute playing and singing skills are to die for

Outstanding achievment by a pakistani actor on a global platform – Female 

Be it B-town or our own cinema, Humaima steals the show everytime.

Lifetime achievement legend award

Sheikh Sahab has always been our inspiration and this award is a token of appreciation for him for what he has given to our industry till date.

Best singer 

Rahat’s voice always haunt us with it’s beauty, he knows how to keep the sur game strong.

Best Actor – Film 

Dialogues delivery to a sea of emotions, Fahad raise the actor’s bar with is amazing acting in Actor in Law.

Best Actress – Film 

With Mehwish million dollar smile we love her for what ever she does, est actress film goes to this gorgeous lady.

Best film – Actor in law

The duo, Nabeel and Fizza knows how to keep their audience hooked and they proved it with the successful Actor in Law, congrats to both of you ! The film receives 5 awards in each of the film category .

Jodi Award – Film 

The cutest on screen couple won it for their much loved ‘Janaan’ and we are eager to see them working together on the screen again.

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 Best jeweler of the year – Afzal jewelers

Best jeweler of the year was awarded to the Afzal Jewellers.

Best cinema –Nueplex

Nueplex was selected as the best cinema so far.

Entertainment · Music · Social

Battle Of The Bands – Beginning of a new musical era!

Bringing back good music to the country, Pepsi Battle of the bands kick started on 30th July and with the very first trailer it gave us goosebumps featuring Atif, Fawad and Meesha in it. This is so far the best judges pannel and we just loved how they encouraged the bands at every point !

With this BOB returned to the world of music after 15 years and not only this, it also marked Fawad’s comeback to the music industry, how can we ever forget EP and the boys.

With all the good luck to KASHMIR winning the battle, BOB has now left us with a few things worth mentioning :

  • KASHMIR – The Winner ! 

It’s now time for the start of another musical era in Pakistan, BOB is the platform which brought FAWAD and AAROH to us and surprised us one after the other. Kashmir, being the most deserved has been judges favourite from the start and ours too ! We still remember how Fawad called Vais and ‘Rockstar’ and he surely is !

Aaroh being BOB 2002 winner gave us alot of good music, from Yaara to Raag Neela, each one of their composition was worth listening !

We are expecting the same from KASHMIR, we loved ‘Budha Baba’ and eager to hear more from you guys soon !

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  • EP and AAROH !

We saw our favourite bands performing yet again and they just nailed it. Hamesha and Na Kaho always gives us nostalgia. performances by these were a musical ride for out lifetime and we just can’t stop listening to these now !

A good sign for both the bands indeed which may result in their comeback into the industry again!

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  • Much needed Platform :

So to all those who were comparing Coke Studio and Battle of the bands. Guys ! the concepts are totally different and we now finally have a platform for new bands which is free from any kind of Parchi system ! Where just the talent plays and nothing else ! This was the high time, the almost dying band culture is just revived and we are loving this with a capital L !

  • Quality Music :

We finally get to hear some new music, besides the top 2 there was alot more to discover, Madlock, Roots, Darvesh all these bands have made their mark into the music industry and in hearts of people already and no one can now stop them from playing their music .

With the cinema revival on its peak, BOB was much needed !

Bloggers Meet · Entertainment · Social

Sunsilk Conditioners Provide the Perfect Solution to Tame and Smoothen Unruly Tresses!

KARACHI: Sunsilk, the global hair care brand, brings to the Pakistan market a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.

The main message is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo. #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event.

The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier.

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This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists. Amongst the panel were; Palwasha Yosuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hair styling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hair styling tips and techniques that kept the audience informed and engaged. While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.

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“The event was fun, exciting and informative at the same time. Not only did I enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,” said Anoushey Ashraf.

The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.”

About Unilever Pakistan

Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.

For more information about Unilever and its brands: www.unilever.pk

For more information on the USLP: http://www.unilever.pk/sustainable-living/

Social

AIESEC joins hands with Reckitt Benckiser for ‘Hoga Saaf Pakistan’!

Karachi: AIESEC, a renowned international leadership development organization, recently went into partnership with Reckitt Benckiser (RB), the makers of Dettol, Mortein and Harpic. The two joined hands for the ‘Hoga Saaf Pakistan’ campaigncomprising of various initiatives that aim to create a healthier and cleaner Pakistan. This campaign was launched on 14th August 2017 and since then, it has received immense support and appreciation by key influencers, celebrities and the public.

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There’s no denying that the youth of today are the mindful leaders of tomorrow, they have the power to restructure our society in ways that others have previously struggled with. Keeping that in mind, this partnership is a well thought step taken by RB to inspire the youth to own the cause and work towards a Saaf Pakistan. AIESEC Pakistan is an entirely youth-run organization with over 500 members nationally and presence in all the major universities of Pakistan; affiliated with AIESEC globally. Additionally, AIESEC Pakistan carries out more than 800 exchange programs and several community and social projects annually. The organization firmly believes that youth leadership is not a privilege, but a great responsibility to inspire change for a better society and world to live in. With this partnership, RB aims to create maximum awareness amongst the youth about the importance of cleanliness and how it should evolve from within each Pakistani while simultaneously taking action and spreading the message of Hoga Saaf Pakistan as a whole for others to join the cause.

“Through Hoga Saaf Pakistan, RB and AIESEC together, aspire to create mass awareness especially with the youth by embedding Saaf Pakistan as a vision which then can become a reality. The idea is to take action and inspire others to join the cause. Several big initiatives are planned as part of this collaboration which includes but is not restricted to cleanliness drives in different cities, workshops and think tanks across universities to encourage students to come up with sustainable ideas for a Saaf Pakistan and a lot more. These big initiatives will be much more inclusive for the general public to support the cause and pledge their time for a healthier, cleaner Pakistan. Milkay lagayeigne jaan, tau Hoga Saaf Pakistan!” said Fahad Ashraf, Marketing Director of RB Pakistan.

Courtesy : Talking Point PR

Celebrities · Entertainment

Veet Academy with Massarat Misbah

Veet Academy is a recent institution introduced by the brand Veet, with the aim to mould girls into confident, intelligent and positive individuals. This is achieved through several online courses that revolve around the values of Confidence Building, Top to Toe Beauty, Effective Communication, Health and Fitness and Intelligent Behaviour. These online courses are conducted by celebrities that speak about their passion and experiences which stem from the five Veet Academy values.

 

The queen of Charm, Masarrat Misbah takes us into the second module; top to toe beauty that showcasesthe importance of the value through separate digital modules. Masarrat reveals her expertise in the field of beauty by emphasizing the need to take care of one’s skin and hair, as these are the key factors to a charming and confident being. Misbahfurther stresses the need to use the right beauty products which are according to your skin and hair texture that will help enhance your overall charm and charisma.

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Moreover, under this module the fashion stylist Alishay Adnan talks about grooming via an individual’s dressing style. She emphasizes the importance of dressing according to your body type. Furthermore, Alishay says that one must stay up to date with the latest fashion trends, which is easily accessible via social media platforms.

The online course also sheds light on hygiene which Masarrat states is crucial to a healthy lifestyle. Taking care of your body, teeth, hair and skin will certainly make you look and feel good, along with creating a positive impact on your personality. Lastly, the beauty guru gives us a few tips on the basics of make-up that will enhance your features, hence the application of make-up is vital to a girl’s beauty and grooming. Therefore, the online courses by MasarratMisbah is a combination of her experiences both personal and professional that she wishes to impart on young girls with the hope to shape them into charming and poised beings. Watch the videos and take up this course here : http://bit.ly/2f7Q7Po to make yourself beautiful from inside out. Take our word for it, it will boost your morale and make you more confident and happy.

Courtesy : Talking Point PR

 

 

Celebrities · Entertainment

All you need to know about Miss Veet Pakistan 2016 – Zainab Raja !!

The new face of the industry Zainab Raja was crowned Miss Veet last year and no doubt she is a great addition to the industry. With being career focused and beautiful she is also someone who like playing with new challenges.

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Here are a few things you should know about our Miss Veet !!
Born on 20th November, 20 Year Zainab Raja lives in Islamabad.
Zainab has currently moved to Karachi and living here with her younger brother Hussain who is also her best friend. Zainab’s family is her biggest strength – her support system.

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The Scorpian lady is always ready to overcome her fears , and challenges motivates her to win.

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Zainab is not only a great actress but a person with a big heart she choose a task to spend a day at the old age home during Miss Veet, the reason behind choosing this was she was really close to her Grandmother who is no more in this world, she feels blessed being with the old people and helping them.

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She spent a whole day with these oldies and gave them a brilliant make over as the ladies there told her that they want to go to a saloon for make over,she also cooked food for them and served it to them.

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Zainab love to play with challenges, she en acted avatar of a ghost to tease her fellow contestants at Veet Academy. Have a look at the video below :

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She wanted to be an actress since Childhood and is willing to sign a film if offered.

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Zainab has done impressive roles in dramas and will be seen soon in an Aplus drama serial .

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Kuddos to your spirit and we wish you all the best for your future projects ! 🙂

 

Entertainment · Uncategorized

“Tere Naal” from “Punjab Nahe Jaounge” spreads romance this season!!

1The trailer of the much awaited film “Punjab Nahi Jaounge” was already on our minds , but the first song from the film “Tere Naal” is out and is already making waves in the market !

“Punjab Nahi Jounge” is a romantic love triangle movie featuring Humayun Saeed, Mehwish Hayat, Uwra Hoccane and Ahmed Ali butt in the lead roles and is shot in Punjab.

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The film is directed by Nadeem Baig and Produced by the Humayun Saeed under the banner of Six Sigma productions. The plot of the film is about a Faisalabadi boy (Humayun Saeed) falling in love with Mehwish Hayat whereas she is already involved with someone else.

The vibrant colours and the strong sizzling chemistry between Humayun and Mehwish has hooked us and we wish the song could be a little longer than this! Sung by Rahat Fateh Ali Khan the song has all the elements of what needed in a romantic melody like this, composition by Shani Arshad and lyrics by Sabir Zafar are just on point !!

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While humming this one we are sure that the other songs of the film will maintain the standard !!

The film hits the cinemas this EID UL AZHA.

Watch the Song here : https://www.youtube.com/watch?v=816ONnXOUkk

Entertainment · Launch Event

Florida Bay launched yesterday at Do Darya Karachi!

The Florida Bay launch yesterday at Karachi was a totally star studded event, with a soothing ambiance and very beautiful sea shore view, the place has alot of charm and magic to add to your evenings. Seems like the Do darya restaurants have a good competitor besides them now.

The launch event was attended by popular celebs of the media industry including @haniaheheofficial @ramshakhanofficial#farooqsattar @real_mathira @osamatahir #amber #kiran and many more…

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Ramsha Khan, Miss Veet Pakistan 2016 Zainab Raja and Hania Amir were spotted having a good time at the launch of Florida Bay.

The launch event was followed by Iftar plus dinner and oh those scrumptious Chicken Cheese balls were so so amaazing, the iftar menu had fruit chat, pakoray, samosas, chicken cheese balls and Rooh Afza – to the thirst rescue!

Vegetable Chinese Rice, Chicken Shashlik, Creamy Buttery White karahi was served for Dinner along with hot Naan and chilled drinks ! The white karahi had just the perfect amount of cream and butter and the rice were so well cooked and yummy! The shashlik was not too spicy not too saucy but was a good treat to have.

The stars also had a great experience overall and believed it to be a unique addition to the Karachi food world.

Another thing which makes this restaurant different from the rest Do darya restaurants are, the unique pink lights which increased the beauty of this place. The event was very well organized by “The House Of Rana” owned by Rana Asif and photographed by “Clicks Studio”.

So if you are looking for a relaxing and perfect picture view environment with equally good food, Florida Bay is the place for YOU!!

#FloridaBayPK #THORpr #TheHouseOfRana #ClicksStudio #MitchkoWay

 

 

 

 

Entertainment

Yalghaar or Mehrunnisa V Lub u!

The releasing date of the most anticipated film “Yalghaar” is finally out , the eyes were on the releasing date since its trailor release 2 years back . This Shaan Shahid,  Humayun Saeed, Bilal Asharaf, Adnan Siddiqui, Ayesha Omer, Armeena Khan, Gohar Rasheed, Sana Bucha and Alizey Nasir Starrer is finally set to release this Eid-ul-Fitr.

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The film was originally scheduled for release in 2015 but got delayed because alot of reasons, which includes the re – shoot of some of the scenes.

The release date was announced by Bilal Ashraf – one of the leading actors of the film ! ( Bilal.. why so cute ! =D )

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Yalghaar is highly anticipated for a number of different reasons. It has a huge cast of well-known celebrities and has a budget of over PKR 60 Crores. The film will depict the events from Pakistan Army’s 2009 Swat Operation in which the army fought against Taliban militants for control of the district.

On the other hand, After Wrong No as a successful release Yasir Nawaz is coming up with another romantic comedy fils ” Mehrunnisa V Lub you – Starring Danish Taimoor and Sana Javed in lead roles . ( We can’t get our eyes off from their on screen chemistry – Will Ayeza be jealous? =D )

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The film’s shooting is almost complete and is all tied up to release this Eid along side Yalghaar. This film marks Sana Javed’s Debut in the Pakistabi film industry and believe us this actress really really have amazing acting skills! To add more tarkas and jhatkas to the film Amna ilyas is all set for a dance number in the movie! Another item song may be ??

According to some reports, Sahir ali bagga is doing the film’s music with lyrics by Gulzaar sahab ( Seriously ? level hai boss! ) and some big names like Rahat fateh Ali Khan, Shafqat amanat Ali and Quratulain Baloch will be doing the vocals. ( Ho mann jahan kay baad eik aur hit music album tayar horahe hao

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Let’s see which goes well on the box office.

Till further updates stay with us! 🙂

– MichkoPitchko