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TCF and Lipton sign partnership to add 10 new schools across Pakistan

December 8th 2017: Shazia Syed, the Chairperson & CEO of Unilever Pakistan and Ateed Riaz , Co- Founder and Current Chairman of The Citizen’s Foundation (TCF), signed a landmark Memorandum of Understanding (MoU) at the TCF school in Qayyumabad. The signing served as the first step towards Lipton and TCF’s aim of taking action against child labor by creating awareness regarding the importance of child education.

Ateed Riaz , Co- Founder and Current Chairman of The Citizen_s Foundation (TCF), Shazia Syed Unilever Chairperson and Mushtaq Chhapra Director TCF

The event was opened by Asma Yusuf, Sustainability Lead for Unilever, who gave an overview of Lipton’s program, followed by a short recitation of the Quran by a TCF student. Shazia Syed addressed the audience about the newly formed partnership, highlighting that Lipton has adopted ten TCF schools in Pakistan. She emphasized the importance of education in a gradually progressing nation like Pakistan, “With this initiative, Lipton wants to be awake to what really matters – 20 to 25 million kids in Pakistan are out of school. That’s a big figure, the second worst in the world and Lipton believes that we, as a society, need to unite and help these children fight for a better, brighter future.”

MoU Signing

Keeping into consideration the need to educate as many children as possible, through this partnership, Lipton has adopted 10 TCF schools and calls upon all Pakistanis to contribute towards this cause and improve educational facilities for kids across the country.

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Following Shazia’s speech, the well-reputed Ateed Riaz delivered a few words to the audience. He laid great emphasis on quality education in Pakistan, which is needed to minimize child labor. “We need to accept the sad reality that child labor is a serious problem within our country. Unfortunately, it is increasing day by day and not enough citizens seem to be taking action for the unprivileged children who aspire to seek education. This is why TCF and Lipton have joined hands to school as many children as possible. I believe this small step can eventually make a big difference.”

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Mushtaq Chhapra took the stage next, emphasizing that if the youth is educated, all social problems will automatically be lessened from Pakistan. According to him, “Education is in all entirety the key to lessen poverty, illiteracy and other caste issues. Hence, this partnership is very valuable to us.  Lipton is the first brand to reduce the gap between the corporate and social sectors and this is why I would like to thank Unilever for joining hands with us to eradicate child labor and educate as many children as possible. I hope our actions in 2018 manage to create more awareness and bring us closer to our goal.”

After both the speeches, the visual representation of Lipton and TCF’s partnership was unveiled. This was a map of Pakistan, where the TCF schools were marked and the ten schools adopted by Lipton were highlighted in yellow. The map served as an impactful symbol of Lipton’s first step into this partnership, displaying the brand’s aim to be able to add more yellow marks to the school map, in the near future.

Towards the end, a question and answer session was conducted where both Shazia Syed, Mushtaq Chhapra and Ateed Riaz answered the media representatives’ queries. Through their answers, it was quite apparent that both Lipton and TCF see this partnership as a viable one, with its core purpose being to ensure an easier access to education by enrolling as many children as possible in the nearest TCF schools.

About Unilever Pakistan:

Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.

 About TCF:

The Citizens Foundation (TCF) is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. Today, TCF is one of Pakistan’s leading organizations in the field of education for the less privileged. The TCF model is providing quality education to 204,000 children through 1,441 purpose-built school units located in the heart of Pakistan’s urban slums and rural communities.  The organization ensures that girls represent nearly 50% of overall student enrolment. To magnify its impact, improve enrolment and quality of education, TCF is now adopting Government schools across Pakistan.

 Join in on the social media buzz: #beawaketowhatreallymatters

For more information:

TCF:

Web: www.tcf.org.pk

Instagram: http://www.instagram.com/tcfpak/

Facebook: www.facebook.com/TCF.Pak/

Twitter: http://www.twitter.com/tcfukorg?lang=en

Lipton:

Web: http://www.unilever.pk/brands/our-brands/lipton.html

Instagram: http://www.instagram.com/lipton_pakistan/

Facebook: www.facebook.com/LiptonPakistan/?brand_redir=454790357917963

Twitter: www.twitter.com/liptonpakistan?lang=en

Unilever:

Web: www.unilever.pk

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Celebrities · Entertainment

Fahad Mustafa and Mehwish Hayat’s next flick is a romantic saga!

Fahad Mustafa the “Dhaggi tikki guy” who always comes to your rescue with “Main Kehta Hoon Sochlo” is quite popular among adults and kids both. He has become a household name for all of this. The very talented star is coming up with 2 new movies “Load Marriage” and “JPNA2” on Eid ul Azhar 2018 and we are intrigued.

#JeetoPakistan #ARYDIGITAL Pc: @omarsa33d

A post shared by Fahad Mustafa (@mustafafahad26) on

The actor in law couple is coming back to give us a good screen time this Eid ul Azha with “Load marriage”. As the name suggests the storyline would be sure of a romantic love saga ending up with marriage towards the end and how this becomes the “Load Marriage” is the question to be revealed.

The duo Nabeel and Fizza adores these two and so do we hence the reason why we never asked them why Fahad and Mehwish again!We have these 2 spreading the magic before also and this time the hopes are way higher than before.

The director and actor announced the news on their social accounts and we are more than excited!

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Being Nabeel and Fizza’s fourth venture, we wish the teams all the very best for a upcoming year of Pakistani cinema.

 

Celebrities · Entertainment · Social

‘BOHTAN’ TALKS ABOUT THE STATUS OF DAUGHTERS IN SOCIETY

A-Plus one of Pakistan’s most innovative TV channels continues its commitment to introducing new talent and delving into important themes and issues that affect society with its upcoming TV serial BOHTAN.

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Starring Sanam Chaudhry renowned for her drama serial Aasmanon Pay Likha (2013) and her nomination at the 3rd Hum Awards in the Best Soap Actress category for her role in Bhool and,veteran actor Abid Ali ( Waris; Diyar-e-Dil; Kuch Naa Kaho; Naagin etc) Bohtan also introduces fledgling actor Arsalan Faisal  (son of senior actress Saba Faisal ) who makes his television debut with the serial.

Written by stellar storyteller Rukhsana Nigar and directed by accomplished director Shaquielle Khan, Bohtan touches upon the sensitive and divisive topic of how daughters are seen as unlucky additions and a burden in lower-income families and how one girl ? (Sanam Chaudhry) skillfully survives in such a hostile environment.

Bohtan debuts and airs on A-PLUS on Sunday,December 10, 2017 at 8 pm.

Celebrities · Social

LUX Pink Charming Magnolia

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body. The three Lux variants are represented by: Mawra Hocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Rose and Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by Mawra Hocane.

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Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.

 

Celebrities · Entertainment · Social

What are these twins Hammad and Faraz upto ??

Not too long ago, two of these talented and very handsome twins Hammad and Faraz Farooqui entered the entertainment industry making sure to take it by a storm with their talent.

Hammad can be seen in “Gumrah” on Hum Tv these days playing the role of “Aaliyian” the innocent guy who is in love with Huma, while Faraz can be seen in “Malkin” on Geo , also he is all set for his upcoming serial “Bewafa” with Faisal Qureshi.

If I talk about the identical twins these two are the perfect example of it. It would be really difficult to remember  who is Hammad and who is Faraz if I see them together .

Hammad, won an award for the best actor soap for “Haya Ka Daman” and I am sure that he’ll be getting more in future too!

These shades are killing me!!

Handsomeness ki inteha!! MashaAllah!

#h&f

A post shared by Hammad Farooqui (@hammad_farooqui01) on

My My! RJ ??

#jazzyshow #lahoredairies #radiotime thanks for the great time @drejazwaris

A post shared by Faraz Farooqui (@faraz.farooqui) on

Can you make a guess ? =D

#eidmubarak 😊

A post shared by Hammad Farooqui (@hammad_farooqui01) on

Eager to know more about them I sneaked into their Insta accounts and found something really interesting. It seems to be a bts from any of their upcoming shoot, drama, film or may be a video song ? That needs to be find out! But whatever it is, it will be a lot of fun to watch them together on screen for the first time.

A post shared by Omair Wadud (@omairwadud) on

@hammad_farooqui01 and @faraz.farooqui in the house fun is un-limited

A post shared by Omair Wadud (@omairwadud) on

A post shared by Omair Wadud (@omairwadud) on

Stay tuned as I bring you more such news exclusively!

Bloggers Meet · Social

Pond’s Miracle Journey concludes two day workshop to mentor young women across Pakistan!

Karachi, October 17, 2017: Pond’s, a leading skincare brand, known for the “Pond’s Miracle Journey” formerly underwent an exclusive meet-and-greet on the 17th of November 2017, premised at Movenpick Hotel in Karachi.

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Over a span of three years, the Pond’s Miracle Journey has celebrated over 300 women in the fields of health, social activism, entrepreneurship, beauty, professional training and education. These women achieved exemplary success and displayed openness and leadership skills: whilst defying society and all odds. This year Pond’s Miracle Journey aims to leverage the strength of the past honorees to enable the younger girls via a Mentorship program which allows one-on-one interaction between the younger mentees and industry leading women. The Pond’s Miracle Journey Mentorship Programme is designed for women to turn struggles into success; develop work-life balance and learn from some of Pakistan’s trailblazing women.

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“Pond’s Miracle Journey has honored Pakistan’s most pioneering women for the last 3 years, and we’re thrilled to build on that history by giving our audience of young women a chance to hear directly from our miracle women through these workshop and college sessions,” said Samir Sultan, Senior Brand Manager Skincare Unilever Pakistan.”

“PMJ believes that with the right guidance, advice and support, the movement can be a possible leaf turner for the next generation; a dream inscribed into reality.”

As a first step, 30 candidates were selected out of the 2000 applicants and shortlisted as follows: 10 in Entrepreneurship, 5 in Health, 5 in Social Activism, 5 in Beauty and 5 in Education. The mentors included Vaneeza Ahmad, Model and Entrepreneur of Vlawn; Nilofer Saeed, owner of Ne’cos and Hobnob; Saima Saeed, owner of Sam’s Kitchen; Nazli Akbar fashion designer; Lubna Shahzad, owner of Rain Tree Spa; Hiba Masood from Drama Mama; Afreen Shiraz, owner of Ellemint Spa & Salon; HumairaBachal, an activist; Sadia Sheikh, coach for Diya Women’s Football club; AneelaDarbar, assistant professor of Neurosurgery at AKUH; Dr. FehmidaArif, a dermatologist and Farhat Rasheed, president of Show You Care. The main focus was to transfer knowledge and expertise from the experienced, working women to the novice professional in a 2 day workshop held at Movenpick.

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“The second phase of PMJ is definitely a better phase for me because I am giving back. These girls with dreams and aspirations are getting the right kind of guidance from an early stage and honestly this is something that I wish I had in my life when I was younger because with this guidance you’re bringing forth so many more career-driven women. Hats off to Pond’s for making this happen,” said former model and now entrepreneur, Vaneeza Ahmad during her mentoring session.

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“Considering we don’t really have proper career counselling available at universities, this is why such promising initiatives are exactly what young girls entering into the work field require. I for one, feel great to be a part of this empowering movement,” said Nilofer Saeed, the owner of Ne’cos and Hobnob during her mentoring session.

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As the Journey enters its fourth year, the vision has definitely widened. Women are taught a reliance upon the self via interpersonal skills that help them attain professional gains. These include packages such as college and mentor sessions, training modules and workshops. The talks and workshops will soon be available online.

Join in on the social media buzz: #PMJ2017

For more information about Pond’s Miracle Journey 2017 visit:

Web:http://www.ponds.com.pk/
Facebook: https://www.facebook.com/pondspakistan/
Instagram
: https://www.instagram.com/pondspk/?hl=en

 

Celebrities · Entertainment

Lux red Hypnotic Rose

This year’s range of Lux soaps encapsulates distinct fragrances through the essence of various flowers. Each soap is associated with a Lux girl which gives off a sense of glamour and beauty. The three Lux variants are represented by: Mahira Khan for the Red Hypnotic Rose, Mawra Hocane for the Pink Charming Magnolia and Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the red Hypnotic Rose that is represented by Mahira Khan.

The Hypnotic Rose has a rich scent of musk vanilla mixed with fresh red roses to give your skina smooth and silky texture. This variant is a must have for those with dry and flaky skin as it will enhance the radiance of your skin. Apart from this the red variant is a must have for winters as it will provide your skinthe right amount of moisture. Combined with essential perfumed oils for a long-lasting scent, the natural oils from this variant will moisturize your skin from deep within and give you that perfect glow. The variant is composed of sandalwood and ambergris, elements that are the prime reason behind the soap’s lifelong fragrance.

You would be surprised to know that the three Lux girls were not picked at random; there was a logical thought process for the selection of the stars behind the variants. Mahira Khan was chosen for the Hypnotic Rose variant because of her hypnotizing aura on her fans, and particularly the people of Pakistan. She is no longer seen as the simple girl next door – instead she has recently been noted for her bold and energetic personality. Pakistan’s most liked female celebrity Mahira Khan has the perfect qualities and persona to represent Lux’s red Hypnotic Rose.

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Bloggers Meet · Celebrities · Entertainment

Miss Veet Pakistan Reveals Top Twelve Finalists For 2017

Karachi: Saturday, 11th November, 2017– The Big Reveal of the final Miss Veet Pakistan contestants of the year was a glamorous evening soiree at the lush green lawns of happening Café Ambrosia. Media personnel and well-known celebrities milled around the new Miss Veet girls, anticipating the reveal of the twelve finalists of Pakistan’s most famous reality show.The annual reality show, upholds the values of the Veet Academy and serves as a grooming platform for young girls all over the country.

The winning finalists were, Fakiha Ahmed, Kanza Khan, Mariam Sheikh, Misbah Baloch (Karachi). Other selected finalists included, Aiman Shoukat, Hira Khan, Isma Aslam and Nafia Sahar (Lahore) and Komal Sajid, Saira Abid, Tayyaba Riaz and Nimra Khan (Islamabad).

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Sidra Iqbal, the Communications Mentor of the Veet Academy opened the show, talking about Miss Veet Pakistan being an initiative taken to fulfill Veet Academy’s aim of grooming over a million girls. She explained, “Veet Academy is a platform that grooms young girls on the basis of the five Veet Academy values; charm, confidence, intelligence, health & fitness, communication with inspirational women being the representative of each value.” Hence, Mussarat Misbah is a mentor for charm while Sarwat Gilani signifies confidence. Other mentors include Aamina Sheikh for intelligence, Hareem Farooq for health and fitness and Sidra Iqbal for communication skills.

Fahad Ashraf, the Marketing Director of Reckitt Benckiser, Pakistan gave a precise introduction to the Veet Academy. “Veet Academy aims to reach out to girls in Pakistan who are passionately feminine, young and want to stay ahead in life, whether that’s in how they look, their social circle or their career. Miss Veet Pakistan is just one of the steps we have taken to fulfill this goal, besides which, there are online courses which are accessible to all and regular school visits through which they are taught about basic grooming.”

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An interactive rapid fire session with this year’s judges, Adnan Siddiqui, Hareem Farooq and Aamina Sheikh gave the audience a quick laugh and set the tone for the event. Hareem Farooq, who enthralled the audience with her quick repartee, stated, “Being on the Veet show this year has been a great experience for me. Since I’m not only the fitness mentor for Veet Academy but one of the Miss Veet ’17 judges, it feels great to be a role model for young girls who I will continue to guide throughout the Miss Veet journey.”

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Zainab Raja, the winner of last year’s Miss Veet Pakistan, shared her thoughts about how Miss Veet changed her life and was vocal in passing on her experiential advice to all contestants. The director of the reality show TV episodes and the song director of Miss Veet Pakistan ’17, Sohail Javed, also spoke of his first stint as a Miss Veet director, describing his experience with the contestants and the show so far.

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As the evening came to a close, the stirring Miss Veet ’17 song was disclosed, after which the identity of the twelve Miss Veet ’17 contestants was finally revealed. Sidra Iqbal called out to each of the girls as they stepped into the limelight one by one. This led to a quick discussion about Miss Veet between Sidra Iqbal and the contestants, which highlighted that the twelve finalists were carefully selected to correspond with all of the five Veet Academy values, that were initially mentioned by Sidra Iqbal. An exciting ‘Never Have I Ever’ game was also played with the girls where each of them held a card and gave answers to fun questions like, ‘Never have I ever dyed my hair a crazy color.’ This gave the attendees a chance to get to know the amusing side of each girl, which was something apart from the basic questions being asked.

The evening came to end as key media personnel and the contestants were seen mingling with each other. The newly crowned Miss Veet ’17 contestants were the stars of the evening as they interacted with the show director and judges Adnan Siddiqui, Hareem Farooq, Aamina Sheikh and Sidra Iqbal. The months of hard work for the auditions and then the final selection led them to their current status as the twelve Miss Veet Finalists and they basked in the glory and adulation that was theirs for the taking. The ultimate prize however, the one title that they all will strive towards will be that of Miss Veet Pakistan for the year 2017, can only belong to one of them. To follow the winner, watch Miss Veet Pakistan every Saturday at 07:30 P.M. on HumTV.

Miss Veet Contestants Wore: Jasper Conran, Star by Julian MacDonald and Quiz all available at Debenhams Pakistan.

Aamina Sheikh, Sidra Iqbal and Zainab Raja Wore: Shamaeel Ansari

Event Design: Reactivate

Hair and Make-up: Zaira’s Salon

Food Partner: Ambrosia

Join in on the social media buzz: #MissVeet2017

Instagram:https://www.instagram.com/veetpakistan/?hl=en

Facebook: https://www.facebook.com/VeetPakistan/

YouTube:  https://www.youtube.com/channel/UCH_zLJAfiJilm_VfE1QPdSw

 

Social

Mortein Partners with KPK Government to Fight Dengue & Chikungunya!

KARACHI: Reckitt Benckiser (RB), makers of Mortein, partnered with the Ministry of Health, Khyber Pakhtunkhwa (KPK) to increase mass awareness on how to fight mosquito-borne diseases such as dengue and chikungunya after the recent outbreak in Peshawar.  The two organizations collaborated to educate masses on how to reduce these diseases from their source and what are the necessary precautions one must take to prevent them.

Dengue and chikungunya are both debilitating mosquito-borne diseases caused by closely related mosquito species. Due to the alarmingly high incidences in the country over the last few years especially this year where the number of people infected crossed over 5000 in just KPK, it is extremely important to take immediate steps to stop these mosquito-borne diseases from happening.

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The partnership between RB and the Ministry aimed to create public attention towards such mosquito-borne diseases and what could be done to prevent them. Thousands of catchy awareness posters were put behind rikshaw vehicles educating masses about the small steps they can take to reduce dengue and chikungunya. These steps were also distributed door-to-door in the form of pamphlets to thousands of households across Peshawar. The consistent message throughout was to demonstrate basic precautionary actions to help prevent dengue which include: 1) Ensuring drinking water is covered and there is no clean water standing outside houses 2) Maintaining cleanliness inside and outside your house 3) Wearing fully covered clothes to prevent mosquito bites and 4) Using good quality pest control products.

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Fahad Ashraf, Marketing Director of RB Pakistan, stated about the partnership, “This collaboration between RB and the KPK Government is yet another testament of our pledge for a healthier and cleaner Pakistan as part of our national campaign “Hoga Saaf Pakistan”. Through this specific initiative under Mortein, the idea is to make people aware that they can themselves ensure a healthier, mosquito-free and disease-free environment by adopting small steps for themselves and those around them.”

Social

CFA Society awards Reckitt Benckiser for the ‘Best Gender Practices

 

KARACHI: Reckitt Benckiser’s ‘DARE’ platform with its powerful gender diversity and women empowerment initiatives,led it to winning the ‘Best Gender Practices’ award,at the CFA Society’s 14th annual ceremony on August 30th at Pearl Continental, Karachi. ‘DARE’ is definitely a winner as it focuseson various purpose driven themes that aim to transformwomen into more daring individuals byempowering them through both external and internal organisational practices.

With a vision to achieve that, RB Pakistan launched ‘DARE’ as a platform to Develop, Attract, Retain and Engage talented women. As part of the internal empowerment series, ‘lean in’ circles were introduced, revolving around key themes such as, Not Afraid, Breaking Stereotypes, Sexual Harassment Training, Bold for Change and Lean In Together – the ‘He for She’ Campaign.  These Lean in circles served as a networking opportunity for women with the purpose to support each other and learn from one another. With each lean in circle having a different take on things, this exercise proved to be a rather innovative and interesting one asin some cases, especially for lean in together, ‘He-She’ campaign – where females dared their male colleagues to perform the actions that were generally considered stereotypical for women to do. Hence creating awareness among men about the dual careers that women have to manage and the things they take for granted.

Along with this, RB also launched a mentorship program that focused upon women in senior positions supporting talented women to overcome hurdles to progress.The themes for mentoring meetings involved having powerful conversations, networking, balancing responsibilities, dealing with changed perception, dual careers, work-life balance, child care, building relationships with key people and many more, making it easier for women to be better equipped with what’s expected of them. To ensure that women feel welcomed and not out of place after coming back from long maternity leaves, part of this program was also having policies that help these women get back in the game and allow them to occasionally work from home so they can balance work and home, in a manner most suitable for them.

Last but certainly not the least, under the DARE umbrella, DARE Academy was also launched,a platform that expands the folds of DARE to the external community by targeting young girls who are talented and ambitious but lack the opportunities to grow.

DARE is a Reckitt Benckiser initiative to encourage more and more women to step into the workforce and by getting recognized on many platforms, it can serve as a best practice for many organizations to follow.