KARACHI: Reckitt Benckiser (RB), makers of Mortein, partnered with the Ministry of Health, Khyber Pakhtunkhwa (KPK) to increase mass awareness on how to fight mosquito-borne diseases such as dengue and chikungunya after the recent outbreak in Peshawar. The two organizations collaborated to educate masses on how to reduce these diseases from their source and what are the necessary precautions one must take to prevent them.
Dengue and chikungunya are both debilitating mosquito-borne diseases caused by closely related mosquito species. Due to the alarmingly high incidences in the country over the last few years especially this year where the number of people infected crossed over 5000 in just KPK, it is extremely important to take immediate steps to stop these mosquito-borne diseases from happening.
The partnership between RB and the Ministry aimed to create public attention towards such mosquito-borne diseases and what could be done to prevent them. Thousands of catchy awareness posters were put behind rikshaw vehicles educating masses about the small steps they can take to reduce dengue and chikungunya. These steps were also distributed door-to-door in the form of pamphlets to thousands of households across Peshawar. The consistent message throughout was to demonstrate basic precautionary actions to help prevent dengue which include: 1) Ensuring drinking water is covered and there is no clean water standing outside houses 2) Maintaining cleanliness inside and outside your house 3) Wearing fully covered clothes to prevent mosquito bites and 4) Using good quality pest control products.
Fahad Ashraf, Marketing Director of RB Pakistan, stated about the partnership, “This collaboration between RB and the KPK Government is yet another testament of our pledge for a healthier and cleaner Pakistan as part of our national campaign “Hoga Saaf Pakistan”. Through this specific initiative under Mortein, the idea is to make people aware that they can themselves ensure a healthier, mosquito-free and disease-free environment by adopting small steps for themselves and those around them.”