Entertainment · Food

Sim Sim App – A time saver at the Coke Fest 2018!

Coke Fest 2018 Karachi was all the rage over internet for previous few weeks, celebrating its finale in Karachi, Coke Fest had a lot of amazing things to offer.


Pakistan normally does not experience events like these a lot but once or twice a year for a record. Coke Fest, as the name already suggests, brings a lot of excitement and enthusiasm with it. “Khaana, Peena aur Gaana” should be the tagline i believe =D


With a lot lot better arrangement then Khi Eat, the event has a number of things to offer. The food was amazing(Karachi ka khana hai, acha tou hoga he!), Better sitting arrangement and music ofcourse! Atif tou nahe tha, leken strings zarur tha! And then performing right 2 weeks before their new song launch was a smart idea to get back awam to the strings era another time!

All of this and lot more, BUT this SIM SIM app caught my attention at once!

With offering “Barqi Ghubara and 440 Volts” Sim Sim offered a lot of discounts and was quite quite easy to use. Bas cash top up krao aur phir uratay jao!! So yes we entered the fest through Sim Sim, got the top up done and then payed across eatries paying via scanning the code for all the yummylicious khana.


Sim Sim is good for all those people who just like me don’t like carrying a lot of cash to these public places. Also it’s kind of your account in mobile from where you can also transfer cash to another person. You just have to install the app using your valid CNIC and you are good to go!

The bestest part was when people were looking at us herat say while we were enjoying scanning the BR codes and paying the amount, also it doesn’t took too long to respond. Also you don’t have to stand in queues for ticket and food because Sim Sim Haina!!

Sim Sim, an online mobile bank is your solution to the digital payments. Am surely gonna use this app again and enjoy my paisa in mobile and you should all too!!

Bloggers Meet · Launch Event · Social

Interieur 360 – a complete solution for your comfortable lifestyle!

Being a person who is very concerned about the interior of the house, its decor, furniture and every other related thing, whatever i choose for my house has to be top class and out-of-the-box.

When talking about home decor, this recently launched furniture store known as Interieur 360 is what i have my eyes on. Located at Khayaban e Ittehad, the store was launched by one of the acclaimed and beloved actors of the industry Faysal Qurashi in a meet and greet session.

The store has all what one would look for for the decor of their homes. From niche side table pieces to the extravagant and luxurious looking sofa sets. From the vintage candle stands to center tables and everything that just looks so appealing to eyes.

The ceremony began with a ribbon cutting ceremony by the very loved Faysal accompanied by the owner and fellow members followed by a heart warming Hi-tea organized for the attendees.

Faysal also announced a bigger store opening too.

With this store launch, we wish Interieur 360 all the very best.

Here’s a glimpse of what all happened at the store: Interieur 360 launch sneak peek!

Entertainment · Launch Event · Social

Meraki is your one stop solution to clothing, makeup and accessories!

Big earrings, statement sleeves and one-shoulder tops were a thing for the year 2017 and are still seen here and there, but fashion changes with every season and every year brings with it new fusions and trends.


We being the trendiest and coolest generation of now want to look stylish every single day and that too not in very expensive rates as most of the people cannot afford that. We need to look out for a brand or shop which offers the trendiest design in reasonable price and that too with good material. I, being a fashion freak was in search of such brand.



And my search ended on this really cool brand named Meraki. So what’s special about this brand is that not only they offer amazing line up of clothing which includes tops, shorts, pants and trousers and that too in a very reasonable price but also they offer nursing/maternity clothing, isn’t that convenient? Also all the clothing material is genuine and imported from abroad.


Also you’ll find all the top makeup brands at their store and you don’t need any other place right? So Meraki is your and your little one’s one stop solution to clothes, accessories and make up! What else do you need?




So Girls grab the most stylish outfit from Meraki located at Khayaban e Nishat right now and make every event special.

Celebrities · Entertainment

Will Arooba Mirza be able to snatch back her rightful   “Haq” from Madiha Iftikhar? Watch Geo TV’s new drama serial MERA HAQ to find out !!

Madiha Ifitkhar is all set to make a comeback in Geo TV’s new venture Mera Haq. Directed by Fahad Rehmani, penned Asif by Asad and produced by the renowned Erum Bint e Shahid. The story seems to be promising as it is grounded on the tantalizing theme of sister rivalry. There’s greed, there’s an intense desire for power and wealth. These notions, if common between biological relatives can have ugly ends and this notion of jealousy between two sisters is so common in our society it has destroyed the lives of many.  The elder sister, Sara (MadihaIftikhar) , gets divorced and shifts back to her parents’ house with her seven year old. The unfortunate series of events in Sara’s life have an adverse effect on her personality causing her to become bitter, resentful and extremely resentful of her younger Saba (AroobaMirza) who happens to be quite the contrary. Saba is inherently warm, affectionate and considerate towards the struggles of those around her.

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The story gains momentum when their paternal cousins, Ali (Bilal Qureshi) and Umair( Shamyl Khan) come back from US. Ali and Saba develop a love interest in each other and plan to get married but Sara becomes extremely aggrieved about their blooming relationship, out of her insecurities and stoops to the lowest level of wanting to jeopardize her sister’s relationship. Conniving Sara plots and charms Ali into falling for her and successfully convinces him to marry her instead of Saba.

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I think a lot of women out there can relate to the intense pain Saba goes through when her sister destroys her life out of mere insecurities and it will be interesting for me to watch whether this situation hardens Saba and if it will force her to seek revenge from her sister or will she manage to overlook this unpardonable sin committed by her jealous sister. Well I wish for the latter to happen. What do you have to say?

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Celebrities · Entertainment

UMM-E-HANIYA – We pledge to be intolerant towards bashing female sports players !!

FINALLY! A drama that does not depict the tragic sob story of a girl dependent on someone else to be her savior or cocoon. Geo’s new drama serial Umm-e-Haniya is expected to receive a phenomenal response especially from female viewers owing to its most unique genre. What sets this drama class apart is that it centers on the life of a girl thriving to be a female cricketer, encapsulating the course of life of a dreamer and a woman with a fierce compassion.

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While our female cricketers stay undermined and the public still unpleasantly chants “Females cannot play cricket”, the makers of Umm-e-Haniya have invested in showing all the struggles a girl faces journeying through her formation of a cricketer and have given us innumerate reasons to appreciate them. In fact, it’s about time we become intolerant towards those who post ridiculous remarks about female sports players on social media in an attempt to discredit their efforts.

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This drama does not only cover one aspect of how strong and rebellious a woman is capable of being.  Umm-e-Haniya , played by our ever feisty , bold and beautiful NeelumMunir,  chooses to fight another battle against social norms and boundaries when she chooses to rescue a lost new born baby. The drama has not been aired yet but from the sneak peeks of the trailer it seems to show how if a woman intends, can she stubbornly refuse to fit into social norms and march to the beat of her own drums.
Will Umm-e-Haniya surpass all boundaries of notoriety? Will she eventually succumb to the pressure of friends and family? Will she provide this lost baby and secure future at the cost of her own dignity in the society? Well we will find out only when the drama hits our television screens but till then “All hail female sports players out there” !!

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Celebrities · Entertainment

Lux White Elegant Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.

Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.




TCF and Lipton sign partnership to add 10 new schools across Pakistan

December 8th 2017: Shazia Syed, the Chairperson & CEO of Unilever Pakistan and Ateed Riaz , Co- Founder and Current Chairman of The Citizen’s Foundation (TCF), signed a landmark Memorandum of Understanding (MoU) at the TCF school in Qayyumabad. The signing served as the first step towards Lipton and TCF’s aim of taking action against child labor by creating awareness regarding the importance of child education.

Ateed Riaz , Co- Founder and Current Chairman of The Citizen_s Foundation (TCF), Shazia Syed Unilever Chairperson and Mushtaq Chhapra Director TCF

The event was opened by Asma Yusuf, Sustainability Lead for Unilever, who gave an overview of Lipton’s program, followed by a short recitation of the Quran by a TCF student. Shazia Syed addressed the audience about the newly formed partnership, highlighting that Lipton has adopted ten TCF schools in Pakistan. She emphasized the importance of education in a gradually progressing nation like Pakistan, “With this initiative, Lipton wants to be awake to what really matters – 20 to 25 million kids in Pakistan are out of school. That’s a big figure, the second worst in the world and Lipton believes that we, as a society, need to unite and help these children fight for a better, brighter future.”

MoU Signing

Keeping into consideration the need to educate as many children as possible, through this partnership, Lipton has adopted 10 TCF schools and calls upon all Pakistanis to contribute towards this cause and improve educational facilities for kids across the country.


Following Shazia’s speech, the well-reputed Ateed Riaz delivered a few words to the audience. He laid great emphasis on quality education in Pakistan, which is needed to minimize child labor. “We need to accept the sad reality that child labor is a serious problem within our country. Unfortunately, it is increasing day by day and not enough citizens seem to be taking action for the unprivileged children who aspire to seek education. This is why TCF and Lipton have joined hands to school as many children as possible. I believe this small step can eventually make a big difference.”


Mushtaq Chhapra took the stage next, emphasizing that if the youth is educated, all social problems will automatically be lessened from Pakistan. According to him, “Education is in all entirety the key to lessen poverty, illiteracy and other caste issues. Hence, this partnership is very valuable to us.  Lipton is the first brand to reduce the gap between the corporate and social sectors and this is why I would like to thank Unilever for joining hands with us to eradicate child labor and educate as many children as possible. I hope our actions in 2018 manage to create more awareness and bring us closer to our goal.”

After both the speeches, the visual representation of Lipton and TCF’s partnership was unveiled. This was a map of Pakistan, where the TCF schools were marked and the ten schools adopted by Lipton were highlighted in yellow. The map served as an impactful symbol of Lipton’s first step into this partnership, displaying the brand’s aim to be able to add more yellow marks to the school map, in the near future.

Towards the end, a question and answer session was conducted where both Shazia Syed, Mushtaq Chhapra and Ateed Riaz answered the media representatives’ queries. Through their answers, it was quite apparent that both Lipton and TCF see this partnership as a viable one, with its core purpose being to ensure an easier access to education by enrolling as many children as possible in the nearest TCF schools.

About Unilever Pakistan:

Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.

 About TCF:

The Citizens Foundation (TCF) is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. Today, TCF is one of Pakistan’s leading organizations in the field of education for the less privileged. The TCF model is providing quality education to 204,000 children through 1,441 purpose-built school units located in the heart of Pakistan’s urban slums and rural communities.  The organization ensures that girls represent nearly 50% of overall student enrolment. To magnify its impact, improve enrolment and quality of education, TCF is now adopting Government schools across Pakistan.

 Join in on the social media buzz: #beawaketowhatreallymatters

For more information:


Web: www.tcf.org.pk

Instagram: http://www.instagram.com/tcfpak/

Facebook: www.facebook.com/TCF.Pak/

Twitter: http://www.twitter.com/tcfukorg?lang=en


Web: http://www.unilever.pk/brands/our-brands/lipton.html

Instagram: http://www.instagram.com/lipton_pakistan/

Facebook: www.facebook.com/LiptonPakistan/?brand_redir=454790357917963

Twitter: www.twitter.com/liptonpakistan?lang=en


Web: www.unilever.pk

Celebrities · Entertainment

Fahad Mustafa and Mehwish Hayat’s next flick is a romantic saga!

Fahad Mustafa the “Dhaggi tikki guy” who always comes to your rescue with “Main Kehta Hoon Sochlo” is quite popular among adults and kids both. He has become a household name for all of this. The very talented star is coming up with 2 new movies “Load Marriage” and “JPNA2” on Eid ul Azhar 2018 and we are intrigued.

#JeetoPakistan #ARYDIGITAL Pc: @omarsa33d

A post shared by Fahad Mustafa (@mustafafahad26) on

The actor in law couple is coming back to give us a good screen time this Eid ul Azha with “Load marriage”. As the name suggests the storyline would be sure of a romantic love saga ending up with marriage towards the end and how this becomes the “Load Marriage” is the question to be revealed.

The duo Nabeel and Fizza adores these two and so do we hence the reason why we never asked them why Fahad and Mehwish again!We have these 2 spreading the magic before also and this time the hopes are way higher than before.

The director and actor announced the news on their social accounts and we are more than excited!



Being Nabeel and Fizza’s fourth venture, we wish the teams all the very best for a upcoming year of Pakistani cinema.


Celebrities · Entertainment · Social


A-Plus one of Pakistan’s most innovative TV channels continues its commitment to introducing new talent and delving into important themes and issues that affect society with its upcoming TV serial BOHTAN.


Starring Sanam Chaudhry renowned for her drama serial Aasmanon Pay Likha (2013) and her nomination at the 3rd Hum Awards in the Best Soap Actress category for her role in Bhool and,veteran actor Abid Ali ( Waris; Diyar-e-Dil; Kuch Naa Kaho; Naagin etc) Bohtan also introduces fledgling actor Arsalan Faisal  (son of senior actress Saba Faisal ) who makes his television debut with the serial.

Written by stellar storyteller Rukhsana Nigar and directed by accomplished director Shaquielle Khan, Bohtan touches upon the sensitive and divisive topic of how daughters are seen as unlucky additions and a burden in lower-income families and how one girl ? (Sanam Chaudhry) skillfully survives in such a hostile environment.

Bohtan debuts and airs on A-PLUS on Sunday,December 10, 2017 at 8 pm.

Celebrities · Social

LUX Pink Charming Magnolia

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body. The three Lux variants are represented by: Mawra Hocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Rose and Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by Mawra Hocane.


Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.